Monstera Estudio
Branding, Strategy, Visual Identity, Web Copy
Monstera Estudio is an innovative company in the construction and urban development sector, focused on sustainable practices and environmental awareness. I was entrusted with the complete brand creation—from conceptual development to visual identity and messaging.
My Role
I was responsible for the full development of the visual identity, including: Brand strategy and positioning, Naming consultation, Logo and visual identity design, Color palette, typography and brand guidelines, Copywriting for web and brand mission, Visual storytelling with a focus on sustainability and biodiversity.
The Challenge
The main challenge was to design a catering brand that communicated sophistication without losing its tropical warmth. Bocana needed to stand out from other catering services in the Caribbean by showing personality and professionalism. It was also important to reflect a highly personalized service—ideal for unique, detail-oriented events.
The Solution
The brand combines organic elements with a strong, clean aesthetic to communicate innovation, trust, and environmental responsibility. The result is a fresh and distinctive identity that stands out in a traditional market.
The Impact
The new identity helped position Monstera Estudio as a forward-thinking, eco-conscious company, aligning their visual presence with their values and mission.