BOCANA – Flair Catering
Brand Identity, Visual System
Bocana is a premium catering brand based in Playa del Carmen, focused on delivering refined culinary experiences with a tropical, elegant, and visually appealing approach. Inspired by the freshness of the Mexican Caribbean, the brand merges high-quality gastronomy with a sophisticated aesthetic, designed for unforgettable celebrations in the Riviera Maya.
My Role
I was responsible for the full development of the visual identity, including: Logo and symbol design, Color palette and typography selection, Creation of the visual language (icons, patterns, photography style), Design of key brand applications (business cards, mockups, graphic assets), Art direction for concept presentation
The Challenge
The main challenge was to design a catering brand that communicated sophistication without losing its tropical warmth. Bocana needed to stand out from other catering services in the Caribbean by showing personality and professionalism. It was also important to reflect a highly personalized service—ideal for unique, detail-oriented events.
The Solution
The Bocana identity was built around three pillars: flavor, style, and Caribbean essence. The logotype combines a classic serif font with a distinctive graphic gesture in the “O”, which symbolizes the act of taking a bite—hinting at the name Bocana, derived from bocado (bite in Spanish). The color palette blends earthy and vibrant tones, reminiscent of sunsets, the sea, and local vegetation.
The Impact
The brand successfully positioned itself from launch, standing out thanks to its strong and coherent visual identity. Potential clients quickly associated Bocana with well-crafted, fresh, and character-rich events. The brand visuals helped communicate the premium value of the service—even before tasting the food—creating an upscale perception from the first impression.