Steviorganic
Brand Identity, Packaging Design, Visual System
Steviorganic is a Mexican brand committed to improving people's lives through organic, nutritious, and calorie-free products made from Stevia. With a socially responsible model, the brand offers 100% natural teas sweetened with stevia leaf—available in chamomile, green tea, and hibiscus flavors—making healthy choices accessible and enjoyable for all ages.
My Role
I led the branding and packaging design for Steviorganic, creating a visual identity that communicates the product’s natural origin, health benefits, and social impact. The goal was to develop a brand system that felt both trustworthy and emotionally warm, positioning it as a daily wellness ritual for families.
The Challenge
The brand needed to stand out in a saturated market of health-focused beverages while avoiding clinical or overly commercial visuals. It also had to reflect the authenticity of its organic process, its suitability for people with dietary restrictions, and its powerful social mission rooted in rural Mexican communities.
The Solution
The identity and packaging were designed with soft, natural tones and botanical imagery that evoke calmness, purity, and well-being. A minimal yet elegant layout allows the product’s message to shine clearly. The logo reflects the organic structure of a stevia flower, reinforcing both the origin and the product’s handcrafted nature. Typography and icons were chosen to support a clean and modern look without losing warmth. The final packaging includes a subtle social message—“By consuming this product, you help fight poverty in Mexico”—which reinforces the emotional value of each purchase.
Impact
The visual identity established Steviorganic as a trusted and appealing wellness brand. Its packaging communicates both product benefits and brand values at a glance, attracting health-conscious consumers while supporting the brand’s mission to empower over 4,000 families through the “Stevia backyard gardens” initiative. The design played a key role in retail visibility and consumer connection, highlighting the blend of health, tradition, and social responsibility.