Construfácil de Puebla
Brand Identity
Construfácil de Puebla is a company specialized in construction supplies and systems, with a strong focus on providing accessible, reliable, and efficient solutions for residential and commercial projects. They stand out for their commitment to service, product variety, and a customer-centric approach.
My Role
I developed a comprehensive brand identity system for Construfácil de Puebla—from logo design to internal documents, uniforms, stationery, website, and more. My goal was to create a clear, professional identity that reflected the company’s core values: efficiency, accessibility, and practicality.
The Challenge
The company needed to stand out in a saturated construction market without losing its practical and accessible nature. Their previous branding lacked cohesion and didn’t reflect their full range of services. The identity had to communicate reliability and simplicity, appealing to both professional builders and homeowners.
The Solution
The visual system was built on the concept of ease and confidence in construction. We chose strong, clean typography and a modular layout to reflect the structure and order of construction materials. The color palette is bold and industrial, yet friendly—instilling both energy and trust.
This was a full-scope project: I designed everything from the brandmark to digital and print applications, including the website, uniforms, internal formats, social media templates, business cards, and signage. Each touchpoint was crafted to ensure consistency and brand clarity.
The Impact
The new brand identity gave Construfácil de Puebla a unified, professional voice that resonates with its clients. It enhanced brand recognition and helped position the company as a solid, easy-to-work-with supplier in the construction industry—while staying true to its roots in Puebla.