Organiherbals
Brand Identity, Packaging Design, Visual System
Organiherbals is a leading company in the innovation of natural products designed to improve the body’s physical condition. Their mission is driven by a strong commitment to enhancing people’s health through nature and herbalism. By deeply researching the benefits of plants and natural compounds, they’ve developed a product line that delivers wellness and helps raise the quality of life of their customers.
My Role
I developed the visual identity and packaging system for Organiherbals, ensuring that every brand touchpoint communicated purity, well-being, and scientific rigor. The branding project spanned from the logo design and color palette to product labels, marketing assets, and the brand’s digital presence.
The Challenge
The main challenge was to find a balance between nature and science. The brand needed to visually express both the natural origins of its products and the technological innovation behind their formulation. It was essential to differentiate Organiherbals from other “green” or “organic” brands by positioning it as a modern and reliable health ally.
The Solution
The solution was a visual identity that evokes freshness, vitality, and credibility.
The logo combines organic shapes with geometric precision to represent the harmony between nature and science.
The color palette is based on natural greens and clean neutrals, projecting health, calm, and trust.
The typography is modern and humanist, easy to read and refined, creating a sense of clarity and accessibility.
For packaging, I developed a labeling system that is clean and informative, with structured layouts to reinforce transparency and product quality.
Impact
With a renewed and coherent image, Organiherbals has strengthened its position as a market leader in natural wellness. The branding helped generate trust, elevate perceived value, and open up new commercial opportunities both online and in health-focused retail spaces.